DRINHO - CHINESE NEW YEAR FACEBOOK CONTEST CAMPAIGN

Brand: Drinho

Campaign Strategy:

1. Compose Drinho Countless Blessings Rhythmic Story-telling (鼠来宝) lyrics
2. Run contest on Drinho Facebook Page inviting public to film and upload a creative video of them performing the Drinho Countless Blessings Rhythmic Story-telling (鼠来宝) lyrics
3. Run several follow-up Facebook posts to hype up contest
4. Select winners

Facebook Posts:

 

 

 

 

 

 

***

Please note that these are just several materials I've selected from the whole campaign.

If you're interested to see more or work together, please feel free to drop me a message on the left side bar and I'll get back to you as soon as possible!

Thank you!